Hi, I'm Ivan Fanda
Senior Product Designer with 7+ years in fintech, B2B SaaS and AI‑powered sports products
I worked at KoronaPay, a fintech brand with 13M+ users, and at KDV Group, a B2B trade platform live in 9 countries. I design self-service flows and AI features for products where the rules, like payments, taxes, or training algorithms, are too complex for users to navigate alone.
Unlocking checkout for every buyer type
2023 - present
KDV Group
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B2B
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Payments
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Self-service
The checkout rejected buyers without a business bank account.
Now the checkout accepts this buyer type.
Helping agents finish their shift without calling support
2023 - present
KDV Group
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B2B
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Compliance
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Support reduction
Fiscal checks are required by law, but field agents had no clear screen to manage them.
Gave field agents three clear actions: accept, delete, or submit.
Charging coaches without losing their trust
Side project
TrainFlow
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SaaS
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Growth
About 1,800 users, a working product, but zero revenue. We needed a first paying segment with low development cost.
19% free to paid. 34% paywall to payment. This was the product's first real revenue.
Designing an AI coach for runners
Side project
TrainFlow
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AI
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Analytics
Users needed a training plan, but they didn't have a clear goal: run a race, start running, or just stay fit.
74% onboarding completion. A guardrail metric caught a week-4 plan-abandonment spike.
Telling users a payment worked, right away
2020 - 2022
KoronaPay
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Fintech
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Support reduction
Balance updates took up to 24 hours after payment. Users thought it had failed and contacted support.
Cut drop-off by 24%. Support tickets on this topic dropped to zero.
Letting users pay any amount they want
2020 - 2022
KoronaPay
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Fintech
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Self-service
The repayment field was fixed during the grace period. Users had no real choice.
+14% relative opt-in, with no drop in completion.
7 years across fintech, B2B SaaS, Web3, GIS/govtech, and AI-powered sports tech. I work in Agile teams, close to data, usually on products where the interface is the only thing standing between a user and a genuinely complicated system.
iOS
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Android
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Web